Overview

Our Mission

Unleash Human Imagination and Creativity with AI

Unleash Human Imagination and Creativity with AI

Sony AI was established in April 2020 to pursue groundbreaking research in AI and robotics to unleash human imagination and creativity with AI.

We believe in AI that empowers the imagination and creativity of artists, makers, scientists and creators around the world. Our aim is to advance AI so that it augments – and works in harmony with – humans to benefit society, enrich interactions, and elevate our creative endeavors.

We are pursuing our mission in partnership with those who have big dreams and are excited to embark on a grand challenge with us.

Our Values

Diversity, Transparency & Social Good

Sony’s Purpose & Values

Diversity, Transparency & Social Good

We believe that extraordinary innovation requires diversity in people and methods; that AI should be developed and deployed in a responsible, fair and transparent way; and that technology should serve social good.

Pursing Grand Challenges Through Unique Flagship Projects

Sony AI has a growing research portfolio that includes unique and exciting Flagship Projects in the areas of Imaging & Sensing, Gaming, Ethics, Scientific Discovery, Robotics, and Content Creation.

At the forefront of each flagship project is a "Grand Challenge." These ambitious, high-profile initiatives embody our commitment to groundbreaking research and innovation. These projects tackle audacious possibilities, demonstrate our expertise, and strive to make a substantial impact on industry solutions and major business objectives. Often undertaken in collaboration with Sony business units, Grand Challenges are strategically significant, large-scale endeavors that serve as prominent representations of our mission and values.

Our work is inspired by the innovation and market leading vision from across Sony businesses. Its PlayStation business is number one in the console gaming business and connects millions of users with game creators around the world. Sony has a strong global presence in Music, Movies, and Electronics. Currently Sony is the world’s leader in image sensing, supplying CMOS image sensors to camera and mobile phone manufacturers around the world.

Sony AI offers researchers and engineers unique opportunities to engage in projects that harness Sony Group’s diverse business portfolio and technical assets.

Management Message

Hiroaki Kitano
CEO

Sony AI is a place for Grand Challenges

“Technological breakthrough is not possible without an audacious goal. Sony AI was established to achieve technical breakthroughs in two areas that are exciting and have high impact: AI and Robotics.

The Sony AI team comprises top AI researchers and engineers from around the world. We are actively looking to grow our team with the best and brightest talent internationally — those who not only envision a bold future, but wish to realize it together with us.”

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Michael Spranger
COO, Sony AI Inc.

Sony AI offers a place for focused research

“The flagship projects that Sony AI carries out in gaming, imaging & sensing and gastronomy, as well as the large potential of AI projects in Sony around music, movies, and electronics, are what really makes Sony AI stand out in the global AI research and development landscape.

Sony AI is the only place where AI researchers can focus on their research, while being able to work very closely with creators in such interdisciplinary fields.”

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Management Team

Hiroaki Kitano

CEO

Michael Spranger

COO

Peter Stone

Executive Director
Sony AI America

Erica Kato Marcus

Executive Director
Partnerships & Communications

Pete Wurman

Director
Sony AI America

Peter Dürr

Director
Sony AI Zurich

Learn more about Sony AI and the type of people we are looking for to join our team