Fred
Gifford
Profile
Born in London but raised in Tokyo, Fred has worked across the world in roles related to product innovation and corporate and business strategy, and he completed his MBA at ESADE in Barcelona in 2019. His work in AI has crossed city simulation, biopharmaceutical drug development, skyscraper energy management, and now gastronomy.
Message
“In my role at Sony AI, I help set the strategy for the gastronomy project and build relationships with companies across the food industry. In doing so, I am working closely with the Sony AI tech teams to drive projects around food manipulating cooking robots and AI recipe creation systems, with the ambition of advancing taste, sustainability and health in gastronomy. I hope to help build Sony AI into a major global contributor to AI and creativity.”
Blog
December 12, 2022 | Gastronomy
The Future Kitchen Series – Chef Hajime Yoneda Part 3
THE FUTURE KITCHEN SERIES Since 2020, we have been exploring the world of gastronomy and learning as much as we can from the industry’s leading chefs. Starting with Chef Hajime Yoneda, who has spent many hours guiding us through t…
THE FUTURE KITCHEN SERIES Since 2020, we have been exploring the world of gastronomy and learning as much as we can from the indus…
December 12, 2022 | Gastronomy
「未来のキッチン」シリーズ–米田肇シェフ Part 3
「未来のキッチン」シリーズSony AIは2020年に活動をスタートして以来、一流のシェフ達との対話を通じて、ガストロノミーの世界の課題やオポチュニティ、そしてAIやロボティクスの可能性についての理解を深めてきている。その中で、今回のシリーズでは、HAJIMEのオーナーシェフであり、Sony AIのアドバイザーでもある米田肇さんとの数回に及ぶインタビューからの学びを皆さんに紹介する。Part 1 ・Part 2 ・Part 3米田肇さんが経営するミシュラン…
「未来のキッチン」シリーズSony AIは2020年に活動をスタートして以来、一流のシェフ達との対話を通じて、ガストロノミーの世界の課題やオポチュニティ、そしてAIやロボティクスの可能性についての理解を深めてきている。その中で、今回のシリーズでは、HAJIME…
December 12, 2022 | Gastronomy
The Future Kitchen Series – Chef Hajime Yoneda Part 2
THE FUTURE KITCHEN SERIES Since 2020, we have been exploring the world of gastronomy and learning as much as we can from the industry’s leading chefs. Starting with Chef Hajime Yoneda, who has spent many hours guiding us through t…
THE FUTURE KITCHEN SERIES Since 2020, we have been exploring the world of gastronomy and learning as much as we can from the indus…
December 12, 2022 | Gastronomy
「未来のキッチン」シリーズ–米田肇シェフ Part 2
「未来のキッチン」シリーズSony AIは2020年に活動をスタートして以来、一流のシェフ達との対話を通じて、ガストロノミーの世界の課題やオポチュニティ、そしてAIやロボティクスの可能性についての理解を深めてきている。その中で、今回のシリーズでは、HAJIMEのオーナーシェフであり、Sony AIのアドバイザーでもある米田肇さんとの数回に及ぶインタビューからの学びを皆さんに紹介する。Part 1 ・Part 2 ・Part 3前回のブログでは、私たちのアド…
「未来のキッチン」シリーズSony AIは2020年に活動をスタートして以来、一流のシェフ達との対話を通じて、ガストロノミーの世界の課題やオポチュニティ、そしてAIやロボティクスの可能性についての理解を深めてきている。その中で、今回のシリーズでは、HAJIME…
December 12, 2022 | Gastronomy
The Future Kitchen Series – Chef Hajime Yoneda Part 1
THE FUTURE KITCHEN SERIES Since 2020, we have been exploring the world of gastronomy and learning as much as we can from the industry’s leading chefs. Starting with Chef Hajime Yoneda, who has spent many hours guiding us through t…
THE FUTURE KITCHEN SERIES Since 2020, we have been exploring the world of gastronomy and learning as much as we can from the indus…
December 12, 2022 | Gastronomy
「未来のキッチン」シリーズ–米田肇シェフ Part 1
「未来のキッチン」シリーズSony AIは2020年に活動をスタートして以来、一流のシェフ達との対話を通じて、ガストロノミーの世界の課題やオポチュニティ、そしてAIやロボティクスの可能性についての理解を深めてきている。その中で、今回のシリーズでは、HAJIMEのオーナーシェフであり、Sony AIのアドバイザーでもある米田肇さんとの数回に及ぶインタビューからの学びを皆さんに紹介する。Part 1 ・Part 2 ・Part 3想像してみて欲しい。未知なるお…
「未来のキッチン」シリーズSony AIは2020年に活動をスタートして以来、一流のシェフ達との対話を通じて、ガストロノミーの世界の課題やオポチュニティ、そしてAIやロボティクスの可能性についての理解を深めてきている。その中で、今回のシリーズでは、HAJIME…
January 25, 2022 | Life at Sony AI
Meet the Team #3: Mireille, Fred and Thomas
Meet Mireille, Fred and Thomas, three team members passionate about machine learning, AI and robotics, and dedicated to our mission of unleashing human imagination and creativity through AI.Mireille El GhecheSenior Research Scient…
Meet Mireille, Fred and Thomas, three team members passionate about machine learning, AI and robotics, and dedicated to our missio…
August 10, 2021 | Gastronomy
AI Assisted Recipe Creation – Concept Video
An integral part of our Gastronomy Flagship Project is imagining the future of AI-led recipe creation. We’ve developed our first concept video for a recipe creation app, bringing to life the different ways in which we imagine chef…
An integral part of our Gastronomy Flagship Project is imagining the future of AI-led recipe creation. We’ve developed our first c…
April 12, 2021 | Gastronomy
Sony AI and Korea University
Among the partnerships we’re setting up to drive our Gastronomy Flagship Project, we’re excited that our work with Korea University (KU) is already pushing our understanding of how AI can meaningfully pair ingredients. A pro…
Among the partnerships we’re setting up to drive our Gastronomy Flagship Project, we’re excited that our work with Korea Univ…
February 3, 2021 | Gastronomy
Eight Things We Learned About the World’s Best Chefs
Our entry into the world of gastronomy was exciting and daunting in equal measure, and as we began to explore kitchen robots and ingredient pairing tools, we knew we needed expert guidance. Of course, last year was one of huge d…
Our entry into the world of gastronomy was exciting and daunting in equal measure, and as we began to explore kitchen robots and …
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